Homeowners planning a kitchen, a bathroom, or an addition are nervous about picking the wrong contractor. We get you to the top of Google Maps, give you a website that proves you're the reliable choice and books estimates, and make sure ChatGPT recommends you too.
Free · Takes 30 seconds · Results in plain English
We can be there today at 2:30. Want me to book it?
✓Booked · Today 2:30 PM
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3Recommended
Who's the best plumber near me for a leaky sink?
Here are a few highly rated options nearby:
Your Business— 4.9★ (312 reviews). Customers mention same-day service and fair, upfront pricing, and you can book online.
Competitor A— 4.1★ (88 reviews).
yourbusiness.comGoogle reviews
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Free playbook
The contractor's playbook
Nine things you can do this week to win more projects from Google, whether or not you ever work with us. Every number links to where it came from.
01
Answer every call, and book the estimate
A homeowner planning a remodel usually calls two or three contractors. The one who calls back first and books the walkthrough is already ahead.
1 in 3callers to home service businesses never reach a person, even when they stay on the lineInvoca, 2026
55%of home service businesses never ask the caller to book, even when someone answersInvoca, 2026
Call back the same day, every time. If you're on a job site, a quick text saying when you'll call is enough to hold their spot.
Text back every missed call within a minute. Most business phone apps can do it automatically.
Let people book a walkthrough online. Remodels get planned at night and on weekends, right when your office is closed.
Ask for the walkthrough before you hang up. Use the script below, in your own words.
Missed-call text
Hi, this is {Your Name} at {Your Business}. Sorry I missed your call, I'm on a job site. Reply with what you're planning (kitchen, bath, addition…) and I'll call you back today to set up a free walkthrough.
End-of-call script
The best next step is a free walkthrough so I can measure and see the space. I have Saturday at 10am or Monday at 4pm. Which works better? I'll text you a reminder the day before.
Your Google Business Profile is what shows up on Google Maps. For contractors, it doubles as your first portfolio.
Pick the most specific primary category for the work you want most: General contractor, Remodeler, Kitchen remodeler, or Bathroom remodeler. Google says to choose the one that best describes your main business.
Add a few more categories, only for work you really do, like Deck builder or Basement waterproofing service. Google warns against adding a category for every service.
List your services one by one, with a sentence each: kitchens, bathrooms, basements, additions, decks.
Post finished projects every month, with before-and-after photos and the town. Your portfolio is your best salesperson.
Put your license number in your description. “How to check if a contractor is licensed and insured” is a real, common search.
On a $20,000 project, homeowners read reviews closely. They're looking for proof you finish on time, keep a clean site, and communicate.
68%of customers will only hire a business rated 4 stars or higher, up from 55% a year earlierBrightLocal, 2026
80%of customers say they're likely to choose a business that replies to every reviewBrightLocal, 2026
50%of customers are less likely to choose a business that posts generic, copy-paste repliesBrightLocal, 2026
Ask at the final walkthrough, when the homeowner is seeing the finished space for the first time. That's the happiest they'll ever be.
Ask them to mention the details: the project, the town, the timeline, how you communicated. That's what the next homeowner is looking for.
Make it one tap. In your Google profile, use “Ask for reviews” to get a short link.
Reply to every review within a week, in your own words, and sign it.
Review request text
Hi {Name}, it was a pleasure building your new {project}! If you're happy with it, a quick Google review helps a local contractor more than you'd think: {review link}. Thank you! – {Your Name}, {Your Business}
Replying to a 5-star review
★★★★★
“Kitchen was finished a week early and they cleaned up every single day.”
Your reply
Thanks, Rachel! You were great to work with, and we're so glad you're cooking in the new kitchen already. – Tom
Replying to a 1-star review
★★★★★
“The project ran three weeks over and nobody told us why.”
Your reply
You're right, and I'm sorry. The cabinet delivery was late, but we should have told you the day we found out. That's on me. I'd like to talk this through, so please call me at {your number}. – Tom, owner
Long before they call, homeowners research their project. These are real Google searches from October 2026. Each one deserves a short answer on your website.
Timeline and permits
how long does a kitchen remodel take
how long does a full kitchen remodel take
do I need a permit to remodel my bathroom
do I need a permit to build a deck
Cost
kitchen remodel cost per square foot
kitchen remodel cost without appliances
bathroom remodel cost per square foot
home addition cost per square foot
basement finishing cost
walk in shower cost
Choosing a contractor
how to find a reputable contractor
how to check if a contractor is licensed and insured
remodeling contractor vs general contractor
contractor scams reddit
Value
how much does a kitchen remodel add to home value
how much does a kitchen remodel increase home value
Example answer you can adapt
How long does a kitchen remodel take?
Most of our kitchen remodels take 6 to 10 weeks of work once construction starts. Before that, plan on a few weeks for design, ordering cabinets, and permits. Cabinets are usually what sets the schedule. We give you a written timeline before we start and text you an update every week, so you always know where things stand.
Replace the example's numbers with your real ones. A specific, honest timeline is what homeowners are looking for.
Homeowners search “contractor scammed me” and “how to find a reputable contractor” because they've heard the stories. Answer their fears on your website before they have to ask.
Check every box on the FTC's list, and say so. The FTC tells homeowners to hire only licensed and insured contractors, verify the license with the state or county, get proof of insurance and a written contract, never pay cash, and pay in full only when the job is done. Put your license number, insurance, and contract terms right on your site.
Publish your payment schedule. For example: a deposit to order materials, payments at clear milestones, and the final payment after the walkthrough. Clear terms calm nerves.
Explain permits. “Do I need a permit to remodel my bathroom” is a real search. Say that you pull permits and handle inspections.
Show your process step by step: walkthrough, written estimate, design and selections, schedule, build, final walkthrough. A clear process is the opposite of a scam.
Show real projects in their town, with before-and-after photos and the homeowner's review next to each one.
Most homeowners don't know what a remodel really costs, so they search “kitchen remodel cost per square foot” before they ever call. A realistic range on your site filters out tire-kickers and builds trust with serious buyers.
$22,000was the typical (median) amount homeowners spent on a kitchen remodel in 2024Houzz, 2025
54%of homeowners did a renovation in 2024, with a typical spend of $20,000Houzz, 2025
Show your typical ranges by project and size: a small bathroom, a full kitchen, a basement. “Most of our kitchens fall between X and Y” is enough.
Explain what moves the price: layout changes, plumbing moves, cabinets, and finishes. People even search “kitchen remodel cost without appliances.”
Give a realistic timeline for each project type, including design and permits.
Offer financing, and say so. “Deck builders near me with financing” is a real search.
Houzz figures are national medians from more than 22,000 homeowners. Your local prices will differ, so use your own numbers on your site.
Some projects return more than they cost when the home sells. Homeowners love hearing that, and it's a great way to add work to a job.
268%of a garage door replacement's cost comes back in home value at sale, the best of any projectCost vs. Value, 2025
113%of a midrange minor kitchen remodel's cost comes back when the home sellsCost vs. Value, 2025
Know the top five: garage door replacement (268%), steel entry door (216%), manufactured stone veneer (208%), fiber-cement siding (114%), and a minor kitchen remodel (113%). The other 27 projects in the report average 76%.
Offer quick add-ons on bigger jobs: a new entry door or garage door is a small add with a big payoff.
Answer “how much does a kitchen remodel add to home value” on your kitchen page. It's a real search, and the honest answer is a selling point.
Talk to people getting ready to sell. Local Realtors are a great source of these quick, high-return projects.
National averages from the 2025 Remodeling Cost vs. Value Report (Zonda). Results vary by region and home.
Remodeling runs year-round, but homeowners plan in waves. Promote the right projects before they start planning.
When
Promote
Why
Jan–Feb
Design consultations, spring booking
New-year planning season
March–May
Decks, patios, additions, exteriors
Homeowners want it done for summer
June–August
Kitchens and baths for fall, ADUs and additions
Book interior jobs before the fall rush
September
“Done before the holidays” kitchens and baths
The deadline everyone has in mind
October–December
Basements, interior projects, next year's design work
Indoor work fits the colder months
Adjust for your climate and your backlog. If you're booked out, use this to plan what you promote next.
09
Get recommended by ChatGPT
Homeowners have started asking AI what a remodel costs and who to hire. It's still early, which is exactly why it's worth getting ahead of.
45%of customers now ask ChatGPT or other AI tools to recommend local businesses, up from 6% a year earlierBrightLocal, 2026
82%of customers read the AI-written review summaries that sites like Google now showBrightLocal, 2026
Same name, address, and phone everywhere: Google, Houzz, Yelp, Angi, the BBB, your website. Mismatched details make it harder for Google and AI tools to be sure they have the right business.
Say what you build and where, in plain words. “Kitchen and bathroom remodels in Naperville, Wheaton, and Downers Grove” beats “Quality construction solutions.”
Answer common questions on your site (see above), especially costs and timelines. AI tools lean on pages that answer questions clearly.
Reviews that mention the project. Google's AI review summaries are built from what customers write, so a review that says “finished our kitchen in Wheaton a week early” says a lot.
Try it yourself. Ask ChatGPT “Who's a reliable kitchen remodeler in {your town}?” and see who it names.
Remodeling searches mix big plans with big worries. Homeowners look up costs, timelines, and permits, and how to avoid a bad contractor. Show up for all of it.
kitchen remodel contractors near me
bathroom remodel cost per square foot
general contractor near me free estimate
how long does a kitchen remodel take
basement finishing contractors near me
do I need a permit to remodel my bathroom
how to find a reputable contractor
home addition cost per square foot
The problem
Why good contractors lose jobs online.
1Not found
Invisible for the projects you want
Homeowners search for the exact project, like a kitchen remodel or a basement finish. Without pages for each one and a strong Google profile, they find someone else's portfolio.
2Not chosen
Lumped in with the horror stories
Homeowners search “contractor scammed me” for a reason. If your site doesn't show your license, insurance, real projects, and how you handle contracts and payments, you look like every other risk.
3Not recommended
Missing from AI answers
People ask ChatGPT how much a kitchen remodel costs and who to hire. If AI can't find clear, consistent information about you, it names someone else.
Our approach
What we do for contractors and remodelers
The same three moments, tuned for how people hire for a big project.
Fixes: not found
01
Be found
Near the top of Google Maps for remodeling searches
Google Business ProfileSet up with the right categories, services, project photos, and hours.
Project pagesA page for each type of job, from kitchens and baths to basements, additions, and decks.
Town pagesA page for every town in your service area.
Fixes: not chosen
02
Be chosen
Earn trust before the first estimate
Review requestsAn easy ask after every project, so your rating and count keep growing.
Portfolio and proofBefore-and-after projects, your license, insurance, and how your process works.
24/7 chat and bookingAnswers questions and books estimates while you're on a job site.
Fixes: not recommended New
03
Be recommended
Named when people ask AI
Answers AI can useClear answers to common questions, like how long a remodel takes and what it costs.
Consistent listingsThe same name, phone, and service area everywhere online.
The full report is yours to keep, whether or not you work with us.
FAQ
Questions from contractors
Something else on your mind? Ask us on your free call.
Do you work with general contractors and specialty remodelers?
Yes. We work with general contractors, kitchen and bath remodelers, basement and addition builders, and deck builders, plus other home service businesses like plumbers and electricians. Big-ticket projects where trust decides who gets hired are exactly what our approach is built for.
Can you help me get the projects I actually want?
Yes. We build your website and Google profile around the work you want more of, with a page and real photos for each type of project, so homeowners searching for that job find you and see your best work.
Should I keep paying for lead sites like Angi, HomeAdvisor, or Houzz?
That's your call, and we'll look at the numbers with you. Leads from those sites are often shared with other contractors. Our goal is to build your own Google presence so more homeowners find and call you directly, which usually means relying less on bought leads over time.
I'm booked out for months. Do I still need this?
Maybe not today. But a strong Google presence and good reviews let you pick the projects you want and keep the pipeline full when things slow down. We'll tell you honestly on your free call whether it makes sense.
How long until I get more estimate requests?
Quick wins like profile fixes and review requests go live in your first week. Climbing the map for competitive searches like "kitchen remodel near me" usually takes a few months, depending on your area and competition.
Ready to be the contractor they trust?
Get your free Google score in 30 seconds, then see the full picture on a free 15-minute call.
